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TUGBOTZ Ambassador is an Exterior Design Proposal for the Iconic Ambassador moniker which has lived on for more than 60 years.
The idea was to not only revive the legend but reinterpret it in today’s modern context. Back then Ambassador played many roles from taxis, and family cars to official government vehicles and ended up gaining a cult following.
While respecting the original ideology, this project aims at elevating it to a true aristocratic car with a dominant character which can compete with the likes of Mulsanne, S Class and the 7 series in modern times.
While taking some key cues from the original car, we have completely redressed the proportions to communicate its aristocratic nature, purposeful demeanour and an unparalleled sense of security and cocooned feeling for its occupants.
Duration: 3 Months
Mentor: Nirmit Soni